I was heading to the airport for a business trip to the US. Needed the Big Three: Passport, US power adaptor & a good book for the flight. But what book?

As luck would have it, Nina Christian had just sent me a copy of her new book “Marketing Me: Take Charge of Your Personal Brand and Make Your Mark on the World”

Great book – congratulations Nina. Lots of wonderful insights.

The chapter that most attracted me was “Embrace your difference”. An excellent discussion on how you should identify and amplify what makes you unique. It may feel awkward to expose your true self to others (especially in business) but actually I think this is your only real competitive advantage.