Every party organiser’s worst nightmare… no one shows up. Especially unfortunate if you dropped $400K on it. Some of the learnings from this may be:

– Don’t assume that anyone will come to your metaverse space just because you have a metaverse space. We saw this with the failure of Second Life. It was a snore … and so no one used it.

– Maybe good to do your meatverse-style promotions/events in online platforms with a lot of users already there (eg. gaming platform collaborations are popular such as Burberry + Minecraft, Polo/Ralph Lauren + Fortnite, Elton John + Roblox)

– If you want people to come to your metaverse event, get rapper Travis Scott to perform. His concert on Fortnite set a record with 12.3 Million live views.